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Mastère Manager des Stratégies Marketing & Communication du Sport

Leads to the professional qualification RNCP38504 “Manager des stratégies marketing et communication” (Marketing and Communication Strategy Manager), registered in the RNCP at Level 7 by decision of the Director General of France Compétences dated 21/12/2023, NSF Codes 312, 320, awarded by Mediaschool Group.

RNCP Level 7 2 years French Initial or Work-Study September 2027
Overview

The programme

Shape the sport business strategies of tomorrow

Become a manager able to imagine, design and lead the marketing and communication strategies that will drive the growth and transformation of sports organisations, sports brands and sports media. Through immersive teaching, in-company experience and a unique network of professionals, the AMOS master's programme gives you the keys to develop your strategic vision, assert your leadership and support the major changes reshaping sport business, in an ever more inclusive, responsible and innovative way.

Campuses

Where can you study this programme?

In detail

Why choose this Mastère?

Curriculum

Discover the full content of the programme

Strategic diagnostics in sport business

➜ Public policy and public/private partnerships in sport
➜ The challenges of major transitions in sport
➜ Market intelligence and strategic positioning
➜ AI and automation

Communication and brand awareness

➜ Brand value
➜ Corporate communications
➜ Influencer communications
➜ Business English

Marketing strategy and audience engagement

➜ Sportainment, media and broadcasting rights
➜ Strategic marketing and fan engagement
➜ Sports hospitality
➜ Sports partnership strategy
➜ Innovation strategy

Operational rollout and project management

➜ Sales engineering
➜ Complex project management
➜ Recruitment
➜ Team management and leadership
➜ Strategic management

Student life & enhancing your journey

➜ Induction day
➜ Academic mentoring
➜ School life council
➜ Careers guidance day
➜ Masterclasses (examples): Large-scale sports partnerships, ➜ Leadership and crisis management

Professional development

➜ In-company placement: work-study programme or a minimum 12-week internship
➜ Professional experience (PE)
➜ Individual monitoring of professional experience
➜ Employability
➜ Jobdating


Diagnostics stratégiques du sport business

➜ Sport et géopolitique
➜ Etudes et prospective
➜ IA et productivité
➜ Accompagnement aux épreuves certificatives

Communication & notoriété de marque

➜ Plateforme de marque dans le sport
➜ Stratégie de communication responsable
➜ E-réputation
➜ Anglais des affaires
➜ Epreuves certificatives

Stratégie marketing & engagement des audiences

➜ Entrepreneuriat et business planning
➜ Stratégie marketing et design thinking
➜ Plan de déploiement marketing
➜ Epreuves certificatives

Déploiement opérationnel & gestion de projet

➜ Gestion grands comptes
➜ Gestion de projet événementiel
➜ Gestion de projet et méthode agile
➜ Mesure d'impact et performance d'un projet marketing
➜ Transformation et leadership responsable
➜ Gestion de conflits
➜ Epreuves certificatives

Vie étudiante & valorisation du parcours

➜ Journée d'intégration
➜ Suivi pédagogique
➜ Conseil de vie d'école
➜ Masterclass (exemples) : Sport et IA, Sport et stratégie RSE

Professionnalisation

➜ Période d'application en entreprise : alternance ou stage de 12 semaines minimum
➜ Suivi individualisé de l’expérience professionnelle
➜ Insertion professionnelle
➜ Jobdating



 Teaching strengths

Choice of a specialisation within the sport ecosystem each year (examples: Major International Sporting Events, Social Responsibility & Sustainable Development, Club and Facility Management, Data and Innovation, Fan Experience Management)

  Méthodes mobilisées

Our teaching staff are recognised experts who guide and support our students throughout their programme. Their teaching methods build on student autonomy, regularly placing students in the driving seat of their own learning.

Teaching approaches

Theoretical grounding

Practical application

Emphasis on group work and group output

87%

pass rate for candidates on the Master of Business in Sport, class of 2025

78%

of students reported to be in employment six months after obtaining the professional qualification, class of 2024

Further study

After the Mastère

On completion of the qualification, the Mastère leads straight into professional life.


Career opportunities

Les métiers liés à la certification

Once you have graduated, you will be able to work in one of these sectors and hold these roles linked to the qualification.

Marketing and communication challenges concern all kinds of organisations. The role can be performed in every type of structure (private companies, public institutions, associations, etc.) and across every sector of activity. It can also be performed within specialist agencies providing consultancy services to businesses: communications agencies, marketing agencies, advertising agencies, digital agencies, event agencies, etc. The role can also be performed on a self-employed basis, as an external consultant.


➜ Project manager/Communications and/or marketing consultant

➜ Communications and/or marketing officer/manager

➜ Communications and/or marketing director

➜ Community manager

➜ Social media manager

➜ Digital marketing manager

➜ Public/press relations officer



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Testimonials

They chose AMOS

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