The programme
A contributor to a company's success and growth, the Marketing and Communications Strategy Manager has a twofold remit: to align its product or service offering with its market and to help build its profile and reputation by improving its visibility and the clarity of its identity, its values and its distinctiveness.The Master's in Sports Management, Marketing & Communications is a two-year programme that gives you all the keys to reach senior positions in the management of sports organisations. It allows you to deepen and validate skills in line with market expectations. Specialisations are offered to match your career plan.
Where can you study this programme?
Why choose this Master's?
Programme
Discover the full content of the programme
Year 1 of the Master's
Optional international seminar – Rio de Janeiro, Brazil
- Key issues in the major transitions in sport
- Sports partnership strategy
- Innovation strategy
- Business English
- Strategic monitoring and positioning
- Ticketing and sports hospitality
- Sportainment, media & broadcasting rights
- Team management & leadership
- Managing sales activities
- Influence communications
- Soft skills
2ème année de Mastère
Séminaire international optionnel – Séoul, Corée du Sud
- Sport et géopolitique
- Stratégie marketing & design thinking
- Gestion des ressources humaines
- Entrepreneuriat et business planning
- Transformation et leadership responsable
- Développement et négociation à l'international
- Pilotage de la chaîne logistique d'un événement sportif
- Plateforme de marque dans le sport
- Stratégie de communication responsable 360°
- Gestion de projet événementiel
- Gestion d'infrastructures sportives
- Innovation et RSE dans le sport
Teaching methods
Our teaching staff are recognised experts who guide and support our students throughout their programme. Their teaching methods build on student autonomy, regularly placing them at the heart of their own learning.
Theoretical input
Practical application
Emphasis on small-group work and outputs
87%
pass rate for candidates on the Master of Business in Sport for the 2025 cohort
78%
of students reported to be in employment six months after obtaining the professional certification, for the 2024 cohort

After the Master's
On completing the diploma, the Master's allows you to move straight into working life.Roles covered by the certification
Once you have graduated, you will be able to work in one of these sectors and take up these roles linked to the qualification.
It can also be performed within specialist agencies providing consultancy services to businesses: communications agencies, marketing agencies, advertising agencies, digital agencies, events agencies, etc.
The role can also be performed on a self-employed basis, as an external consultant.
➜ Early in your career: communications and/or marketing officer, communications and/or marketing project manager.
➜ After two to three years' experience: communications and/or marketing consultant, communications and/or marketing manager, communications and/or marketing head.
➜ Beyond five or even ten years' experience: communications and/or marketing director.
➜ Building brand awareness and influence strategy: early in your career, press officer, press relations officer, public relations officer, event project manager, community manager; from three to five years' experience, press/public relations manager, PR and influence manager, social media manager; beyond that, press/public relations director.
Need help choosing your programme?
Our admissions advisers will help you choose the programme that matches your ambitions.
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