The programme
Bring to life the projects that make sport thrill audiences the world overBecome a sport business professional able to imagine, develop and lead the commercial, marketing and event activities of sports organisations. Taught entirely in English, the Bachelor in Sports Event Project Coordination - Marketing & Business Development combines international teaching, hands-on projects and experience abroad to prepare you for a resolutely global sector. You will develop the skills, international outlook and intercultural agility sought by the clubs, federations, agencies, brands and event organisers shaping the sport of today and tomorrow, in an ever more inclusive, responsible and innovative way.
Where can you study this programme?
Paris
Nice
Madrid
Valencia
Why choose this Bachelor?
Programme
Discover the full content of the programme
Teaching strengths
From year 1, immersive professional experiences offered by AMOS across its network of partners and sports clubs, so you can discover your strengths and contribute to sporting events in your region. Sport business discovery trips abroad in years 1 and 2. An international semester in year 3, in a country other than that of your home campus or on an English-speaking campus, to develop your intercultural agility.
Teaching methods
Our lecturers are recognised experts who guide and support our students throughout their studies. Their teaching methods build on students' independence, regularly placing them in the role of active participants in their own learning.
Theoretical input
Practical application
Emphasis on small-group work and outputs
International experience
89%
pass rate for candidates on the Bachelor Marketing et Événementiel Sport, class of 2025
97%
of students reported to be in employment 6 months after gaining the professional certification, class of 2024
After the bachelor's
On completion, the Bachelor allows you to enter the workplace straight away or to continue into year 1 of the Mastère Manager des Stratégies Marketing et Communication du Sport or the Master in Strategic Sports Marketing and Communications Management.The roles targeted by the certification
Once you have graduated, you will be able to work in one of these sectors and take on these roles linked to the certification.
➜ Telecommunications, Advertising, Media, Publishing
➜ Audiovisual, Live entertainment
➜ Service companies
➜ Retail
➜ Hotels, Restaurants, Events, Tourism
➜ Luxury
➜ Banking, Insurance
➜ Industry
➜ Food and drink
➜ Communication/event production officer
➜ Sports event manager
➜ Event manager/coordinator
➜ Communication officer
➜ Promotions officer
➜ Hospitality manager
➜ Sponsorship manager
Need help choosing your programme?
Our admissions advisers will help you choose the programme that matches your ambitions.
They chose AMOS
“After my baccalaureate and my experience in sport, I was looking for a school that would let me build a future in sport, not only as an enthusiast but also by understanding the behind-the-scenes work, the management and the marketing of the sector. That is exactly what I found at AMOS Sport Business School. I chose this school for its international outlook and its sport business specialism, two essential ingredients for a career in this field. Beyond the classes, what AMOS offers above all is concrete opportunities: volunteering, placements, guest speakers from the sports world and a student environment rich in exchange. That allowed me to build a first solid network and to discover sport business in all its reality, far beyond theory. In short: AMOS is a school that gives you as much academically as it does on a human and professional level. I am delighted with my choice and I warmly recommend this programme to anyone who wants to work in sport.”
Tristan Tourriol, first-year student at AMOS Bordeaux - Bachelor Marketing, Commercial et Évènementiel Sport
“ I chose to join AMOS Nantes in 2018, after my STAPS degree in Angers. I needed a course with a stronger professional focus and a work-study master's. In my first year of the master's, I was on a work-study placement with a communication and events agency in Nantes. For my final year of the master's, I joined La Dalle Angevine, where I was a work-study student covering communication, but also events and corporate patronage.
My best memory of AMOS is the hands-on teaching experiences in the field, because there was genuine sharing between students, but also an immersion in the DNA of professional clubs that truly inspired careers. AMOS was a key step that allowed me to be fully immersed in the world of sport. ”
Théo Bariller-Krine, M2 alumnus, class of 2020, AMOS Nantes - Communication / Ticketing / Fan Experience Manager, Les Ducs d'Angers
“ What I take away from my time at AMOS is quite simply an intensely career-focused programme, inspiring encounters and, above all, the conviction that sports events are a wonderful vehicle for emotion and togetherness. Today, I am determined to keep creating events that bring people together and leave their mark. ”
Philippine Choutet, AMOS Marseille alumna - Master of Business et Sport, now events project officer for Urban Tennis and Pickleball at the FFT
“I arrived on the AMOS Aix-Marseille campus in 2022, in the very first intake. I quickly got involved as a school ambassador and we set up the Student Union, which created real momentum on campus. My first year was marked by many hands-on teaching experiences and placements. Standing pitchside at the Stade Vélodrome for an international rugby match at 18 was simply a dream I was living. Moments that fill you with wonder and let you picture your future. In my second year, my semester abroad opened up international horizons and helped me land an assignment at the Olympic Games on the Marseille marina, where I coordinated 500 volunteers.
Today I am continuing my studies in Mastère 1 at AMOS Paris, on a work-study placement at SPORSORA, France's leading network for the sports economy, as assistant communication and events project manager. ”
Charlotte Peth, AMOS Aix-en-Provence alumna (now at AMOS Paris) - Mastère Management du Sport, Marketing et Communication