The programme
Inspire the sport business strategies of tomorrow, worldwideBecome a manager with an international outlook, able to imagine, design and lead the marketing and communication strategies that will drive the growth and transformation of sports organisations, brands and sports media. Taught entirely in English, the Master in Strategic Sports Marketing & Communications Management prepares you to work in a multicultural environment through immersive teaching, hands-on application in the workplace and the international experiences that punctuate the two years of the programme, together with a unique network of sport business professionals. You will develop your strategic vision, your leadership and your intercultural agility to support the major changes reshaping sport business, in an ever more inclusive, responsible and innovative way.
Where can you study this programme?
Paris
Nice
Madrid
Valencia
Why choose this master's?
Programme
Discover the full content of the programme
Teaching strengths
Trips abroad in years 1 and 2.
Teaching methods
Our lecturers are recognised experts who guide and support our students throughout their studies. Their teaching methods build on students' independence, regularly placing them in the role of active participants in their own learning.
Theoretical input
Practical application
Emphasis on small-group work and outputs
International experience
100%
pass rate for candidates on the International Master of Business in sport (GSBM), class of 2025
92%
of students reported to be in employment 6 months after gaining the professional certification, class of 2024
After the master's
On completion, the master's allows you to enter the workplace straight away.The roles targeted by the certification
Once you have graduated, you will be able to work in one of these sectors and take on these roles linked to the certification.
➜ Communication and/or marketing manager
➜ Communication and/or marketing director
➜ Community manager
➜ Social media manager
➜ Digital marketing manager
➜ Public relations/press officer
Need help choosing your programme?
Our admissions advisers will help you choose the programme that matches your ambitions.
They chose AMOS
“I arrived on the AMOS Aix-Marseille campus in 2022, in the very first intake. I quickly got involved as a school ambassador and we set up the Student Union, which created real momentum on campus. My first year was marked by many hands-on teaching experiences and placements. Standing pitchside at the Stade Vélodrome for an international rugby match at 18 was simply a dream I was living. Moments that fill you with wonder and let you picture your future. In my second year, my semester abroad opened up international horizons and helped me land an assignment at the Olympic Games on the Marseille marina, where I coordinated 500 volunteers.
Today I am continuing my studies in Mastère 1 at AMOS Paris, on a work-study placement at SPORSORA, France's leading network for the sports economy, as assistant communication and events project manager. ”
Charlotte Peth, AMOS Aix-en-Provence alumna (now at AMOS Paris) - Mastère Management du Sport, Marketing et Communication
“ I chose to join AMOS Nantes in 2018, after my STAPS degree in Angers. I needed a course with a stronger professional focus and a work-study master's. In my first year of the master's, I was on a work-study placement with a communication and events agency in Nantes. For my final year of the master's, I joined La Dalle Angevine, where I was a work-study student covering communication, but also events and corporate patronage.
My best memory of AMOS is the hands-on teaching experiences in the field, because there was genuine sharing between students, but also an immersion in the DNA of professional clubs that truly inspired careers. AMOS was a key step that allowed me to be fully immersed in the world of sport. ”
Théo Bariller-Krine, M2 alumnus, class of 2020, AMOS Nantes - Communication / Ticketing / Fan Experience Manager, Les Ducs d'Angers
“After my baccalaureate and my experience in sport, I was looking for a school that would let me build a future in sport, not only as an enthusiast but also by understanding the behind-the-scenes work, the management and the marketing of the sector. That is exactly what I found at AMOS Sport Business School. I chose this school for its international outlook and its sport business specialism, two essential ingredients for a career in this field. Beyond the classes, what AMOS offers above all is concrete opportunities: volunteering, placements, guest speakers from the sports world and a student environment rich in exchange. That allowed me to build a first solid network and to discover sport business in all its reality, far beyond theory. In short: AMOS is a school that gives you as much academically as it does on a human and professional level. I am delighted with my choice and I warmly recommend this programme to anyone who wants to work in sport.”
Tristan Tourriol, first-year student at AMOS Bordeaux - Bachelor Marketing, Commercial et Évènementiel Sport
“ What I take away from my time at AMOS is quite simply an intensely career-focused programme, inspiring encounters and, above all, the conviction that sports events are a wonderful vehicle for emotion and togetherness. Today, I am determined to keep creating events that bring people together and leave their mark. ”
Philippine Choutet, AMOS Marseille alumna - Master of Business et Sport, now events project officer for Urban Tennis and Pickleball at the FFT