The programme
The Global Sport Business Master is an international hybrid programme designed to train you, as a future leader of the sports industry, through hands-on learning, demanding academic content and three immersive study trips to Europe, Asia and the United States. Over 24 months, you will explore the major ecosystems of world sport while developing an in-depth understanding of the economic, cultural and technological challenges facing the sector. You will gain a certification, the "Junior Master en Transformation Digitale des Organisations Sportives" (Junior Master in Digital Transformation of Sports Organisations), developed in partnership with the Global Sports Innovation Center (GSIC) by Microsoft and ESBS. This will allow you to build solid sports management skills while specialising in digital innovation applied to sports organisations.
Through classes led by experts, masterclasses and hands-on projects, you will develop a strategic vision of the industry and learn to lead digital transformation and innovation projects in international sports settings.
A two-year programme taught entirely in English, designed to train the future leaders of the sports industry.
Where can you study this programme?
Why choose this Master's?
Programme
Discover the full content of the programme
Year 1 – Semester 1
Study trip to Munich
You will begin your course with a focus on Europe, exploring European sports business in depth through the following modules:
- Sports Events
- Sports Products
- Strategic Finance, Accounting and Entrepreneurship
- Personal Development
- Focus Europe
Year 1 – Semester 2
Study trip to Seoul
In the second part of the year, you will explore the dynamics of the international and Asian markets through the following modules:
- Digital Marketing and Fan Engagement
- Digital Transformation
- Sports Analytics
- Big Data and Business Analytics
Année 2 – Semestre 1 (Focus Amérique du Nord)
Voyage d'études à Chicago ou Miami
Vous poursuivrez ensuite avec une immersion dans les grands modèles nord-américains du sport business et la transformation digitale de l’industrie sportive, à travers les modules suivants :
- Sales
- Regulation
- Global Leadership
- Sports Analytics
- Big Data and Business Analytics
Année 2 – Semestre 2 (Professionnalisation)
- Projet professionnel de fin de parcours (GSIC)
- Stage à l'international
Teaching methods
Our teaching staff are recognised experts who guide and support our students throughout their programme. Their teaching methods build on student autonomy, regularly placing them at the heart of their own learning.
Theory input
Practical application
Emphasis on small-group work and output
International experience
100%
pass rate for candidates on the International Master of Business in Sport (GSBM) for the 2025 cohort
92%
of students reported to be in employment six months after obtaining the professional certification, for the 2024 cohort
After the Master's
On graduation, the Master's allows you to move straight into working life.The roles targeted by the qualification
Once you have graduated, you will be able to work in one of these sectors and take up these roles linked to the qualification.
It can also be performed within specialist agencies offering consultancy services to businesses: communication agencies, marketing agencies, advertising agencies, digital agencies, event agencies, etc.
The role can also be performed on a self-employed basis, as an external consultant.
➜ Digital Innovation / Digital Transformation Manager
➜ Sports Business Analyst / Data Analyst
➜ International Events Manager
➜ International Development Manager
➜ Digital Partnerships Manager
➜ Sport Business Entrepreneur / Sport Tech Founder...
Need help choosing your programme?
Our admissions advisers will help you choose the programme that matches your ambitions.
They chose AMOS
“ I arrived on the AMOS Aix-Marseille campus in 2022, in the very first cohort. I quickly got involved as an ambassador for the school and we set up the Student Union, which created real momentum on campus. My first year was marked by many hands-on learning experiences and placements. Being pitchside at the Stade Vélodrome for an international rugby match at 18 was simply a dream I was living. Moments like that make your eyes light up and help you picture your future. In my second year, my semester abroad opened up international horizons and enabled me to land an assignment at the Olympic Games on the Marseille marina, where I coordinated 500 volunteers.
Today I am continuing my studies in the first year of the Master's programme at AMOS Paris, on a work-study placement at SPORSORA, France's leading sports economy network, as assistant communications and events project manager. ”
“ I decided to join AMOS Nantes in 2018, after my STAPS degree in Angers. I needed a more vocational course and a master's programme on a work-study basis. In the first year of the Master's, I was on a work-study placement at a communications and events agency in Nantes. For my final year of the Master's, I joined La Dalle Angevine, where I worked on a work-study basis on communications, but also on events and sponsorship.
My best memory of AMOS is the hands-on learning experiences in the field, because there was real sharing between students, but also an immersion in the DNA of professional clubs which genuinely sparked vocations. AMOS was a key step that gave me real, first-hand immersion in the world of sport. ”
“After my baccalaureate and my experience in sport, I was looking for a school that would let me build a future in sport, not only as an enthusiast but also by understanding the behind-the-scenes, the management and the marketing of the sector. That is exactly what I found at AMOS Sport Business School. I chose this school for its international outlook and its specialisation in sports business, two essential ingredients for preparing a career in this field. Beyond the classes, what AMOS offers above all is concrete opportunities: volunteering, placements, guest speakers from the sports world and a student environment rich in exchange. That allowed me to build a first solid network and to discover sports business as it really is, well beyond theory. In short: AMOS is a school that gives as much on the academic side as on the human and professional side. I am very happy with my choice and I warmly recommend this programme to anyone who wants to work in sport.”
“ What I take away from my time at AMOS is quite simply a highly vocational programme, inspiring encounters and, above all, the conviction that sports event management is a wonderful vehicle for emotion and togetherness. Today I am committed to continuing to create events that bring people together and leave their mark. ”