The programme
The Bachelor Sports Marketing, Sales and Event Management is a three-year post-Baccalaureate programme designed to help you explore and understand the world and the careers of sports business, to design and lead complete event projects, and to build effective sales and communications strategies in line with market expectations. The course prepares students to meet the challenges of a constantly changing sports industry.Every student is supported in shaping and delivering their career plan and benefits from professional immersion as a springboard to a first job in sport.
Where can you study this programme?
Why choose this Bachelor?
Programme
Discover the full content of the programme
- Economics, law and management in sport
- Sport, culture & society
- Communications, marketing and sales
- Sports event management
- English
- Soft skills
- Event project management
- Ticketing
- Business development
- Journalism and storytelling
- Budget management and financial analysis
- Sports sponsorship
- Marketing analysis
- Entrepreneurship
- Sports event marketing
- Customer relationship management
- Sales prospecting
Teaching Strengths
From Year 1, immersive professional experiences offered by AMOS within its network of partners and sports clubs give you the chance to discover and contribute to sporting events in your region. Choice of a specialisation within the sports ecosystem from Year 3 (examples: Sports Clubs & Associations, Connected Sport, Sports Facilities & Sports Brands, Outdoor Sport, E-Sport Gaming & Emerging Practices, Sport, Health & Wellbeing)
Teaching methods
Our teaching staff are recognised experts who guide and support our students throughout their programme. Their teaching methods build on student autonomy, regularly placing them at the heart of their own learning.
Theoretical input
Practical application
Emphasis on small-group work and outputs
89%
pass rate for candidates on the Bachelor Sports Marketing and Event Management for the 2025 cohort
97%
of students reported to be in employment six months after obtaining the professional certification, for the 2024 cohort
After the Bachelor
On completing the diploma, the Bachelor allows you to move straight into working life or to continue into Year 1 of the Master's in Sports Management, Marketing & Communications or the Global Sport Business Master.Roles covered by the certification
Once you have graduated, you will be able to work in one of these sectors and take up these roles linked to the qualification.
➜ Sport and leisure
➜ Telecommunications, advertising, media, publishing
➜ Audiovisual and live entertainment
➜ Service companies
➜ Retail
➜ Hospitality, food and beverage, events, tourism
➜ Luxury
➜ Banking and insurance
➜ Industry
➜ Food and agriculture
➜ Event organisation officer
➜ Event communications officer
➜ Events manager
➜ Event project manager
➜ Event production officer
➜ Event logistics officer / coordinator
Need help choosing your programme?
Our admissions advisers will help you choose the programme that matches your ambitions.
They chose AMOS
“ After my baccalaureate and my experience in sport, I was looking for a school that would allow me to build a future in sport, not only as an enthusiast but also by understanding the behind-the-scenes work, the management and the marketing of the sector. That is exactly what I found at AMOS Sport Business School. I chose this school for its international outlook and its specialisation in sports business, two essential elements when preparing for a career in this field. Beyond the classes, what AMOS offers above all is concrete opportunities: volunteering, placements, guest speakers from the world of sport and a student environment rich in exchange. It allowed me to build a first solid network and to discover sports business in all its reality, well beyond theory. In short: AMOS is a school that gives as much academically as it does on a human and professional level. I am delighted with my choice and I would warmly recommend this programme to anyone who wants to work in sport. ”
“ I chose to join AMOS Nantes in 2018, after my sports science degree (STAPS) at Angers. I needed a more career-focused course and a master's on a work-study basis. In my first year of the Master's, I was on a work-study contract with a communications and events agency in Nantes. For my final year of the Master's, I joined La Dalle Angevine, where I was on a work-study contract covering communications but also events and corporate sponsorship.
My best memory of AMOS is the hands-on teaching experiences, because there was genuine sharing between students, but also an immersion in the DNA of professional clubs, which really did inspire vocations. AMOS was a key step that immersed me directly in the world of sport. ”
“ What I take away from my time at AMOS is quite simply an extremely career-focused programme, inspiring encounters and, above all, the conviction that sports event management is a wonderful vehicle for emotion and togetherness. Today I am keen to carry on creating events that bring people together and leave their mark. ”
“ I arrived on the AMOS Aix-Marseille campus in 2022, in the very first cohort. I quickly got involved as an ambassador for the school and we set up the Student Union, which created real momentum on campus. My first year was marked by numerous hands-on teaching experiences and placements. Being pitchside at the Stade Vélodrome for an international rugby match at 18 was simply a dream I was living. Moments that light up your eyes and help you picture your future. In my second year, my semester abroad opened up international horizons and enabled me to land an assignment at the Olympic Games on the Marseille marina, where I coordinated 500 volunteers.
Today I am continuing my studies in the first year of the Master's programme at AMOS Paris, on a work-study placement at SPORSORA, France's leading sports economy network, as assistant communications and events project manager. ”