The programme
The European Bachelor Marketing & Sport Event enables you to discover and get to grips with the world of sports business and its careers, to design and lead complete event projects, and to build effective sales and communication strategies that match the expectations of the sports industry market in France and internationally. Over three years, this bachelor's programme is taught entirely in English.Every student is supported in shaping and delivering their own career plan. A genuine springboard to a first job in sport, this programme is ideal for anyone who wants to move quickly into working life in France and abroad.
Where can you study this programme?
Why choose this Bachelor?
Programme
Discover the full content of the programme
Year 1
Full-time study – 100% English-taught programme – Study trip to London
- Introduction to sports business
- Marketing and communication fundamentals
- Management and business administration fundamentals
- Law and the environment of sports organisations
- Introduction to sports event management
- Collaborative project & soft skills
2ème Année
Formation initiale – Cursus 100% en anglais – Séminaire international à Milan, Italie
- Marketing digital dans le sport
- Sponsoring et activation de marque
- Organisation et gestion d'événements
- Gestion financière appliquée
- Développement commercial
- Communication internationale
Year 3
Full-time study – 100% English-taught programme – one compulsory one-year academic mobility in a country other than that of the home campus
- International development strategy
- Sports project management
- Leadership and team management
- Innovation in sport
- Digital management tools
- Preparing the professional dissertation
Teaching methods
Our teaching staff are recognised experts who guide and support our students throughout their programme. Their teaching methods build on student autonomy, regularly placing them at the heart of their own learning.
Theory input
Practical application
Emphasis on small-group work and output
International experience
89%
pass rate for candidates on the Bachelor in Sports Marketing and Events for the 2025 cohort
97%
of students reported to be in employment six months after obtaining the professional certification, for the 2024 cohort
After the Bachelor
On graduation, the Bachelor allows you to move straight into working life or to continue on to an AMOS master's programme: Mastère Management du Sport, Marketing & Communication (Sports Management, Marketing & Communication Master's) or Global Sport Business Master.The roles targeted by the qualification
Once you have graduated, you will be able to work in one of these sectors and take up these roles linked to the qualification.
➜ Sport, leisure
➜ Telecommunications, advertising, media, publishing
➜ Audiovisual, live entertainment
➜ Service companies
➜ Retail
➜ Hotels, food and beverage, events, tourism
➜ Luxury
➜ Banking, insurance
➜ Industry
➜ Food and agriculture
➜ Event organisation officer
➜ Event communications officer
➜ Events manager
➜ Events project manager
➜ Event production officer
➜ Event logistics officer / coordinator
Need help choosing your programme?
Our admissions advisers will help you choose the programme that matches your ambitions.
They chose AMOS
“After my baccalaureate and my experience in sport, I was looking for a school that would let me build a future in sport, not only as an enthusiast but also by understanding the behind-the-scenes, the management and the marketing of the sector. That is exactly what I found at AMOS Sport Business School. I chose this school for its international outlook and its specialisation in sports business, two essential ingredients for preparing a career in this field. Beyond the classes, what AMOS offers above all is concrete opportunities: volunteering, placements, guest speakers from the sports world and a student environment rich in exchange. That allowed me to build a first solid network and to discover sports business as it really is, well beyond theory. In short: AMOS is a school that gives as much on the academic side as on the human and professional side. I am very happy with my choice and I warmly recommend this programme to anyone who wants to work in sport.”
“ I decided to join AMOS Nantes in 2018, after my STAPS degree in Angers. I needed a more vocational course and a master's programme on a work-study basis. In the first year of the Master's, I was on a work-study placement at a communications and events agency in Nantes. For my final year of the Master's, I joined La Dalle Angevine, where I worked on a work-study basis on communications, but also on events and sponsorship.
My best memory of AMOS is the hands-on learning experiences in the field, because there was real sharing between students, but also an immersion in the DNA of professional clubs which genuinely sparked vocations. AMOS was a key step that gave me real, first-hand immersion in the world of sport. ”
“ What I take away from my time at AMOS is quite simply a highly vocational programme, inspiring encounters and, above all, the conviction that sports event management is a wonderful vehicle for emotion and togetherness. Today I am committed to continuing to create events that bring people together and leave their mark. ”
“ I arrived on the AMOS Aix-Marseille campus in 2022, in the very first cohort. I quickly got involved as an ambassador for the school and we set up the Student Union, which created real momentum on campus. My first year was marked by many hands-on learning experiences and placements. Being pitchside at the Stade Vélodrome for an international rugby match at 18 was simply a dream I was living. Moments like that make your eyes light up and help you picture your future. In my second year, my semester abroad opened up international horizons and enabled me to land an assignment at the Olympic Games on the Marseille marina, where I coordinated 500 volunteers.
Today I am continuing my studies in the first year of the Master's programme at AMOS Paris, on a work-study placement at SPORSORA, France's leading sports economy network, as assistant communications and events project manager. ”